Home > The Publisher's Corner > Marketing Your Book with Effective Tools

The Press Release and the Pitch—Do I Need Both?

Is marketing your book to the masses a big mystery for you? Does the thought of trying to hard-sell your work to readers cause you to break out in hives? Whether you are a first-time author or a seasoned pro, the art of promoting your latest novel can be intimidating.

Do you know the difference between a press release and a pitch? Do you need both? Time to clear the confusion. If not, shake off those nerves! Let’s start with understanding which are the right marketing tools to fill your media kit.

One of These Things Is Not Like the Other

Though they may sound like they are the same thing, a press release is more involved than a pitch. It is still the primary source of newsworthy information for the media, booksellers, librarians, and academics. From the press release, a person can ascertain what your book is about, why it is unique, who you are, and why you chose to write your book.

What Does a Press Release Do for You?

  1. Provides Your Key Marketing Message—It briefly outlines the best elements of your book and what a reader will find fascinating. It also focuses on you and what motivates you to write. A press release is thus a valuable opportunity to promote your author brand as well as your book.
  2. Releases Approved Copy to the Media—The information about books that is seen in publications is often verbatim from the content of the press release. You etted this copy, remembering that this is how the press will portray you and your book, so make sure it presents your brand in the way you wish.
  3. Boosts SEO Optimization—Have the press release available on your website and for as many other outlets as possible. The more references to your book on other sites, the more your title and name will populate on a potential reader’s search page.
  4. Follows the Industry’s Standard Operating Procedure—Press releases are not obsolete. They form a useful part of the promotion and media-relations process. Event coordinators and librarians use them to learn more about authors before book signings and conferences.

What Is a Pitch?

Think of the pitch as the appetizer to the press release’s full meal. The pitch is the hard sell. It is directed toward a specific audience and includes the most intriguing and provocative aspects of your book. You must hook the reader in the first three lines! From there, you briefly explain your story, in no more than a couple of paragraphs. At the end of the pitch, include anything that might interest the reader, like an upcoming event. Provide your contact information, followed by the press release. The press release gives the reader more specific information, should they choose to read it.

Build a Successful Media Kit

The press release and pitch are two halves of a whole unit. One gives detailed information, while the other is a sales tool, but you limit your marketing efforts when you use one item without the other. Along with the press release and pitch, your media kit should also include a few other tools: Q&A, bio, photos, and talking points.

Promoting your book and brand is not as mystifying as you might think. With the right tools in your media kit, you will be ready for any opportunity to market your work.

Why Dog Ear?

Promoting your book and your brand may be new to you, so having experts to guide you in developing a solid marketing strategy is an invaluable resource. With more than 50 years of traditional publishing experience, Dog Ear Publishing knows what it takes to promote authors and their books. Our team of experienced editors, proofreaders, and designers can help refine your work into a top-notch finished publication. Your book should be a quality reflection of who you are as an author. Visit our website at dogearpublishing today to take control of your publishing destiny.