Home > Self Publishing > Writer’s Digest features Dog Ear Publishing as a “Get Smart…” resource for self publishing

“Straight Expectations” by Jane Friedman discusses the ins and outs of self publishing

The March / April edition of Writer’s Digest contains a great selection of articles on self-publishing. The articles covered, literally, pretty much everything authors must know before beginning their self publishing journeys. Dog Ear is praised in “Straight Expectations”, a great article on resources for authors looking to self publish books.

The articles take a very straight forward approach to defining what authors need to know before choosing to self publish their books – no punches are pulled in any way, but conversely very little negative prejudice shows in ANY of the articles. I couldn’t actually find ANY myself, but a few other readers I surveyed felt that some of the writing was ‘too honest’ about the chances of self published works ending up in the traditional market… I tend to believe that reality is uncomfortable for many folks – especially when it’s applied to their dreams and wishes – so I was pretty comfortable that everything I read was pretty much just grounded in the realities of our market.

Jane Friedman – publisher and editorial director of Writer’s Digest – opens the discussion with an article titled “Straight Expectations.” This is a quick intro to the 5 key items authors should consider… not that any one of the items would dissuade a potential author from self publishing, but each is a critical item for review.

Contributor Andrea Hurst – president of Andrea Hurst Literary Management – is next with “The Stark Reality of Self-Publishing: An Agent’s Perspective” – tough medicine that authors looking to self publish their books need to take in large doses. She discusses the fact that even though self-publishing may seem to be a logical first step in getting your book into a traditional house, the chances of success don’t really seem to be much better than if you’d just sent a query letter and sample chapter – and with good reason. Self-published books that fail to find an audience do so not because they are self-published, but because of some other mitigating factor (such as quality of writing; lack of marketing by the author – yes, even as a traditionally published author you’ll be asked to help out to a large degree; or often times – just no market for the book on a broader basis…). Even with all the ‘medicine’ Ms. Hurst’s piece is an amazing perspective from one of the significant gatekeepers of the traditional publishing world.

Joe Wikert – you’ll know him from my comments about him on our self publishing blog – he’s one of the gurus I read on a daily basis because his take on technology in our industry is so insightful. His article The Changing Landscape of Self-Publishing highlights this in great detail – and highlights how little so many of us really understand about what is going on ‘out there’ – our industry looks nothing like what any of us expected even a single year ago – let alone 10 or 15 years ago.

See more information about various self-publishing companies, as it was discussed in Writer’s Digest.



Ray Robinson
Ray Robinson

When Ray first entered the publishing industry, authors relied on “vanity presses” to produce their work – many of whom would charge $15,000 or more and leave the author’s garage filled with hundreds of books. Ray, along with coworker Alan Harris, joined forces with Miles Nelson to create Dog Ear Publishing to provide the author community a self-publisher with a heart. The group’s application of new technologies and publishing on demand reduced the cost of publishing a book to a fraction of what it had been for previous generations; authors now have the ability to publish a book in as little as six weeks and print as few as a single copy.