Tales From A Mad Man’s Wife
List Price: 17.95
Available: January 2014
Take a behind-the-scenes look at a real advertising “Mad Man” typical of the postwar era of peace and prosperity. After heeding his nation’s call to duty and serving in the Air Force in World War II, David Skylar entered the University of Missouri’s journalism school, vowing to become a newspaper reporter. Although he experienced success on the Columbia Missourian staff, David didn’t find his true calling until the biggest ad agency between Chicago and New York signed him as a freelance writer.
The passionate writer soon proved his worth and dove headlong into advertising and public relations. The fast-paced business, which came into its own in the 1940s to 1960s, brought fame and fortune to the young man, known as “the Green Hornet” by his employees for his creativity and craftiness.
From his agency vice presidency at just 33 years old to discovering Liberace’s musical talent and putting it to use in a successful bank sponsorship to becoming a newspaper publisher, this memoir reveals David’s incredible coast-to-coast career. As well as being the brains behind numerous campaigns, he devoted himself to charity work and became a confidant to mayors, senators, judges, and governors.
Marilyn Miller Skylar, David’s wife, graduated from the University of Missouri and worked for the Cleveland Press and later the Cleveland Plain Dealer. The two were married in 1949 and have three children.