What is Book Marketing? Book Marketing
by Ray Robinson - July 6, 2011 You, the author, are almost 100% the reason your book will sell. It is your belief, excitement, enthusiasm, and energy that will get readers excited about buying your book. We, however, can be the means by which you communicate your …
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Using Book Press Releases and New Book Announcements Book MarketingBook Publicity
by Ray Robinson - July 6, 2011 In other articles we’ve talked about how to identify what you would consider success for your book – and how to begin developing ideas for promotion and marketing (see the article here – What Is Book Marketing?). In this article, we …
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Guerrilla Marketing and the Self Published Author Book Marketing
by Ray Robinson - July 6, 2011 guerilla marketing (n) – The art of promoting your book in ways that revolve around ingenuity rather than money. If you have read our newsletter for any length of time, you know we frequently comment on how a self-published author’s work on …
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Writing Cover Copy and Author Bios Book MarketingBook Publicity
by Ray Robinson - July 6, 2011 Well, it’s not exactly book “design” so to speak – but it is all part of your cover and the initial impression your reader will have about your book. It’s also the world’s smallest space for turning a potential reader …
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Self Publishing Pros & Cons Publishing a BookSelf Publishing
by Ray Robinson - June 11, 2011 We’ll get the tough parts out of the way early – Why not self-publish? Everyone knows that producing and publishing your own book can be a tremendous challenge – especially when it comes to making money. For self publishing, pros and …
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Blogging is Not Boggling — Book Marketing
by Ray Robinson - May 25, 2011 The business world is convinced it’s found a “revolutionary” way to reach customers and create “buzz” for its products… and it has, in many ways. And, it’s something you can use to promote your book. The best part is, it’s really …
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Book MY Book — Setting up Author Events and Book Signings Book Marketing
by Ray Robinson - May 25, 2011 We’ve all  had, at one time or another, the fantasy of our books being absolutely indispensable to readers – and that our genius is immediately recognizable even without the benefit of creating awareness or self-promotion. Well, for some very famous …
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The Price Is Right, or is it? Setting a Book’s Retail Price. Publishing a Book
by Ray Robinson - May 25, 2011 It is interesting how certain topics and issues can become common themes among authors. One item that we hear a lot is how to determine a book’s retail price. The following are some of the factors that we consider when advising …
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