How to Write a Book Marketing Plan Book Marketing
by Ray Robinson - February 20, 2015 Written by Ray Robinson, Publisher The road map to your publishing success is guided by your book marketing plan. We’ve written extensively about the importance of book marketing. It’s that old adage of hiding your light under a bushel basket – …
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What is Book Marketing? Book Marketing
by Ray Robinson - July 6, 2011 You, the author, are almost 100% the reason your book will sell. It is your belief, excitement, enthusiasm, and energy that will get readers excited about buying your book. We, however, can be the means by which you communicate your …
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Using Book Press Releases and New Book Announcements Book MarketingBook Publicity
by Ray Robinson - July 6, 2011 In other articles we’ve talked about how to identify what you would consider success for your book – and how to begin developing ideas for promotion and marketing (see the article here – What Is Book Marketing?). In this article, we …
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Guerrilla Marketing and the Self Published Author Book Marketing
by Ray Robinson - July 6, 2011 guerilla marketing (n) – The art of promoting your book in ways that revolve around ingenuity rather than money. If you have read our newsletter for any length of time, you know we frequently comment on how a self-published author’s work on …
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