How to Write a Book Marketing Plan Book Marketing
by Ray Robinson - February 20, 2015 Written by Ray Robinson, Publisher The road map to your publishing success is guided by your book marketing plan. We’ve written extensively about the importance of book marketing. It’s that old adage of hiding your light under a bushel basket – …
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Using Book Press Releases and New Book Announcements Book MarketingBook Publicity
by Ray Robinson - July 6, 2011 In other articles we’ve talked about how to identify what you would consider success for your book – and how to begin developing ideas for promotion and marketing (see the article here – What Is Book Marketing?). In this article, we …
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Book MY Book — Setting up Author Events and Book Signings Book Marketing
by Ray Robinson - May 25, 2011 We’ve all  had, at one time or another, the fantasy of our books being absolutely indispensable to readers – and that our genius is immediately recognizable even without the benefit of creating awareness or self-promotion. Well, for some very famous …
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