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Use Giveaways to Build Book Sales Momentum

The Power of Positive Reviews

e-Book Promotional Giveaway Bundle – $399

Word of mouth is still the most powerful selling tool for books. And book reviews on sites like Amazon and Goodreads are the key ‘word of mouth’ strategies that show potential readers that others are talking about your new book. When you giveaway a book, many of those winners write book reviews. Early reviews will create awareness and excitement for your book, which translates into increased sales!

How to Capture Reader Attention

Capturing the attention of book buyers and market influencers is more challenging than ever. The noise in the market is intense and harder to breakthrough than ever. Don’t worry though, Dog Ear has the exact solution to give your book an edge this holiday season.

To create awareness and develop positive reader reviews for your book, Dog Ear Publishing wants to run Amazon and Goodreads Giveaways just for you!

Customer reviews are a critical part of promoting your book online. It’s not just potential buyers that value other readers’ opinions, reading recommendations, and input. Customer reviews also feed the algorithms used by retailers like Amazon to decide discoverability of a book through their platform. Further, customer reviews can be the determining factor used by coveted ebook promotion services, like BookBub, when deciding whether or not to blast news of your book deal to their list of buyers.

Book Giveaways Drive Book Sales

Running Book Giveaways on Amazon and Goodreads is a fast and cost-effective way to get more followers to your author page, drive more traffic to your listings, boost your book’s rank and discoverability, and ultimately score more reviews from customers. We’ll handle all the details. Through Goodreads, we’ll run the campaign for a month and have 100 copies awarded to interested readers. For Amazon (unlike Goodreads), we’ll purchase the copies we’re awarding. To help drive additional Kindle sales (to readers who didn’t win a free copy), we’ll temporarily lower your Kindle price to $0.99. This lower price will expand the impact of the giveaway by reducing any purchase price barriers. Once the promotion has ended, the Kindle price  will return to your previously set retail.

All told, Dog Ear will charge $399 for the service. This will include up to 4 weeks of promotion to Amazon and Goodreads users. As an added benefit, Dog Ear will sponsor a post through Facebook that we’ll pay to boost and schedule tweets to help drive traffic.

Below is a breakdown of everything included this Book Marketing service.

e-Book Promotional Giveaway Bundle – $399

  • Amazon Giveaway setup and monitoring
  • Deliver 20 copies of your e-book to winners of the Amazon promotion
  • Goodreads Giveaway setup and monitoring
  • Deliver 100 copies of your e-book to winners of the Goodreads promotion
  • Social Media promotion of your giveaway via the Dog Ear Publishing Facebook and Twitter feeds
  • Email marketing to our list announcing your promotional giveaway

**Must have a completed Kindle e-book to participate.


Ray Robinson
Ray Robinson

When Ray first entered the publishing industry, authors relied on “vanity presses” to produce their work – many of whom would charge $15,000 or more and leave the author’s garage filled with hundreds of books. Ray, along with coworker Alan Harris, joined forces with Miles Nelson to create Dog Ear Publishing to provide the author community a self-publisher with a heart. The group’s application of new technologies and publishing on demand reduced the cost of publishing a book to a fraction of what it had been for previous generations; authors now have the ability to publish a book in as little as six weeks and print as few as a single copy.