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6 Tips for the Networking-Challenged Indie Author

The prospect of networking and marketing a new book often frightens indie authors to the point of inaction. Competition for readers is fierce, which is why you must get out of your comfort zone and meet new people to sell your writing. The more you network, the easier it will become. Here are six tips for the networking-challenged author to get you out the door and confidently shaking hands with your next potential reader.

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  1. Start close to home. Begin your networking campaign with your friends and family. Shake off that image of selling Girl Scout cookies to your loved ones and show them the results of your hard work. They are already your biggest fan base. Let them know (via e-mail, text or social media) that your book is coming out and where to buy it. Include a brief synopsis of the book and solicit their reviews. Ask them to spread the word to their friends.
  1. Join your local writing community. Build a relationship with other local professional writers. Follow them on Facebook, Twitter, or LinkedIn. These individuals can serve as a sounding board for questions about the industry. You can learn from their experience. They can also steer you toward quality partnerships with designers and editors.
  1. Use social media to connect. By following authors, genre fan sites, and professional groups such as IWG (Indie Writers Group) and ALLI (Alliance of Independent Authors), you can stay up on the latest industry news and what your readers are excited about. Interacting with these groups will help you gain insight into where to focus your marketing efforts and which networking tactics are reaching your audience.
  1. Go to literary and writing events. No matter its size, every event provides a prime networking opportunity. Attend as many book launches, library events, and open mics as possible. Audience members have connections that can help you. When you frequent local events, people will begin to recognize you and strike up conversations.
  1. Begin with a small group of contacts. You don’t need to immediately create a large network of contacts to successfully market your book. Build a small core of acquaintances first. Solidify those connections, then branch out to individuals outside your group.
  1. Continue your growth as an author. You must be confident in the product you are marketing. If you are still in doubt about how your writing will be received, consider attending writing workshops or conferences. Not only will you have an opportunity to hone your skills but you will meet other authors who can help you further your networking goals.

Let Go of the Fear of Networking

Don’t let the fear of rejection hold you back. The more you put yourself in networking situations, the more comfortable you will become. Reaching out is a way to connect with readers and fellow authors about you and your book. The lasting bond you form will support your efforts as an author for years to come.

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Why Dog Ear?

Learning to network and market a book can be intimidating, which is why having a company like Dog Ear Publishing, with over fifty years of traditional publishing experience, gives you a competitive edge. The friendly, knowledgeable staff at Dog Ear Publishing will guide you through the publishing process and help you achieve superior production results. If you want your book to be a quality reflection of who you are as an author, visit our website at www.dogearpublishing.net today and take control of your publishing destiny.




Ray Robinson
Ray Robinson

When Ray first entered the publishing industry, authors relied on “vanity presses” to produce their work – many of whom would charge $15,000 or more and leave the author’s garage filled with hundreds of books. Ray, along with coworker Alan Harris, joined forces with Miles Nelson to create Dog Ear Publishing to provide the author community a self-publisher with a heart. The group’s application of new technologies and publishing on demand reduced the cost of publishing a book to a fraction of what it had been for previous generations; authors now have the ability to publish a book in as little as six weeks and print as few as a single copy.