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Announce Your Book with a Book Trailer

Why Create a Book Trailer?

Just like movie previews, a book trailer video will help your book stand out from the crowd. Readers are 64% more likely to buy a book when a trailer is available. Videos drive readers to your website, and individuals linger an average of two minutes longer on sites with trailers than on those without—and the longer guests stay, the more likely they are to check out your other books or sign up for a mailing list, in addition to learning about your current book.

book trailer

Forget the Synopsis; Convey an Emotion

A successful trailer excites readers and draws them in. The tricky part is to convey what the book is about without sounding like a synopsis. Is there a scene in your book that sums up the plot? Use that to write a script for your trailer. Capture a feeling or emotion that permeates the book. Tease the reader into wanting more.

Quality Matters

Today’s technology makes it possible for you to produce video yourself. The question is, do you want to? If you are not confident in your video-editing skills, hire a professional. Get recommendations and do your research. Find a trailer in your genre that you love, and discover who produced it. The cost of producing a video can run from less than $100 to thousands.

Don’t Lose Your Audience

Keep your trailer one to two minutes in length. If you have anything longer, viewers may lose interest. Today’s audiences have sophisticated tastes, so set the production bar high. If you do the work yourself, keep the copy concise and the video edits clean, and check any graphics for typos. Make sure to include at least music in the audio track; add sound effects, if possible, too. You want your trailer to give a great first impression of you as an author. A poorly edited piece can stop your book’s momentum.

Get Your Video to the Masses

Once you have a stellar video, post it on every possible outlet. Don’t stop with just Facebook and YouTube. Certainly, post the trailer on your author website. Consider using a video distribution service to get the trailer out to a wide variety of sites. The goal is to have readers share your trailer. Ninety-two percent of all cell phone users share videos with friends, so make sure your video is mobile-friendly and opens via multiple web browsers.

Don’t Overlook the Need for a Book Trailer

A quality trailer is a valuable promotional tool. Once on the internet, it becomes the gift that keeps on giving. You will continue to attract readers long after your current book comes out. Whether you produce the video or have it done professionally, a book trailer is an essential marketing component that you should not overlook.

Why Dog Ear?

Not sure where to begin when it comes to producing a book trailer? Let our knowledgeable staff help you create a top-notch video to showcase your work. With more than 50 years of traditional publishing experience, Dog Ear Publishing knows what it takes to create a quality publication. Our team of experienced editors, proofreaders, and designers can help refine your work into the quality manuscript you desire. Visit www.dogearpublishing.net today and take control of your publishing destiny.

Ray Robinson
Ray Robinson

When Ray first entered the publishing industry, authors relied on “vanity presses” to produce their work – many of whom would charge $15,000 or more and leave the author’s garage filled with hundreds of books. Ray, along with coworker Alan Harris, joined forces with Miles Nelson to create Dog Ear Publishing to provide the author community a self-publisher with a heart. The group’s application of new technologies and publishing on demand reduced the cost of publishing a book to a fraction of what it had been for previous generations; authors now have the ability to publish a book in as little as six weeks and print as few as a single copy.