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10 Key Elements Every Author Web Page Needs

Today’s successful author must do more than just write books, and even creating a web page to be a simple online business card is not enough. From providing information on upcoming events to marketing books, a web site is the hub of an author’s online presence, helping the author reach readers and solidify a brand message.

how to market a book

A Good Web Page Can Boost Your Marketing Potential

Designing an effective web page relies on ten key elements. By incorporating these key elements into your design, you promote your marketing potential and can turn a lackluster site into an effective sales platform for your brand.

Ten Elements Every Author Web Page Needs:

  1. A Good First Impression

The primary purpose of your web page is to introduce yourself to your readers and to sell books. Make sure it reflects well on you as an author. If your page is cluttered and filled with typos, the first impression will not be a promising one.

  1. A Polished Bio Page

Market yourself the way you market your books. Make your bio a creative introduction to you as a person. Include your achievements, but avoid making it a resume. Remember to add a professional photo—no more hiding behind grainy vacation snapshots.

  1. Easy Access to Your Contact Info

Don’t hide your contact info like an Easter egg. Soliciting feedback from readers is what you want, so make it easy for them to reach you. Whether you list an email address or create a form to submit questions is up to you.

  1. Email Sign-Up Section

Set aside an area on the front page to solicit sign-ups. You can use a side bar or pop-up boxes requesting visitors’ information. Offer incentives for signing up, like bonus chapters from your book or a preview of your next release. Services like AWeber can help you manage your list.

  1. Social Media Listings

Provide links to your different social media accounts, especially Facebook, Twitter, Instagram, and Pinterest. Help readers follow you on a variety of platforms by making these links visible.

self published book marketing

  1. Book and Product Pages

Set up separate pages for each book. For each book, include a large shot of the cover design, a brief synopsis, and a link to where to purchase it. If you have reviews from readers, include them.

  1. A Blog Page

Why write a blog? Web sites with blogs get 55% more traffic. They boost your SEO (search engine optimization) and attract visitors who may not have heard of your books. Blogs are a way to announce upcoming events, respond to feedback, or have a dialog with readers. (Put your blog on a separate page to keep it from cluttering your front page.)

  1. A News and Upcoming Events Page

Keep fans up to date on what you are doing. List news articles about your books, interviews, and reviews. Feature a calendar where they can see when book signings and reading are.

  1. A Media/Press Kit Page

This page is for interviewers and event coordinators. It should include a brief author’s bio, a list of all available books, and photos. Keep this section up to date with all your latest accomplishments.

  1. A Section for Bonus Materials

If you have too many items to feature on your front page, create a bonus section. Photos, interviews, podcasts, and videos can all live here. Readers can enjoy them, and you have a place to keep them organized.

Your Web Page Should Reflect Your Brand

When creating your web page, remember to keep aesthetics and functionality in mind. Go for a clean, uncluttered appearance with a layout that is easy to navigate. Your web page reflects you and your brand, so make sure it projects the message you want readers to havea. By including these ten elements, your site is the multipurpose center of your brand’s universe. In other words, one web page to rule them all.

Why Dog Ear?

With more than fifty years of traditional publishing experience, Dog Ear Publishing knows what it takes to create a top-notch finished publication and how to market it. Let our experienced staff assist you in designing and implementing an effective author’s web page. Visit our website at www.dogearpublishing.net today and take control of your publishing destiny.

Ray Robinson
Ray Robinson

When Ray first entered the publishing industry, authors relied on “vanity presses” to produce their work – many of whom would charge $15,000 or more and leave the author’s garage filled with hundreds of books. Ray, along with coworker Alan Harris, joined forces with Miles Nelson to create Dog Ear Publishing to provide the author community a self-publisher with a heart. The group’s application of new technologies and publishing on demand reduced the cost of publishing a book to a fraction of what it had been for previous generations; authors now have the ability to publish a book in as little as six weeks and print as few as a single copy.