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The Insider's Guide to Self-Publishing
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Self Publishing Companies -

How Does Dog Ear compare?

We know how difficult it can be deciding between self publishing companies. Self publishing costs can be elusive on most sites to track down - but not at Dog Ear Publishing.



To help you make a decision, and to let you compare self publishing companies, we'd like to do a little price and service comparison - and as you'll see Dog Ear Publishing is over $300 LESS EXPENSIVE than even the "discount" book publisher...

Please note that none of the self-publishing companies listed here (nor Dog Ear for that matter) require you to purchase books - we wouldn't list them if they did.

With all reputable self publishing companies, you can just use the ones included in your publishing package. However, our research and experience has shown that the typical self-published author purchases about 100 books in the first few months after publication. If you don 't anticipate selling via retail outlets or purchasing at least 100 books over the life of your project, then the best strategy for you is to choose the self publishing companies that offer the lowest upfront cost.

For those authors who plan to purchase or sell a decent quantity of books, it must be reinforced that the COST of publishing your book doesn't just stop at purchasing a publishing package, but is significantly impacted by book printing cost.

So - here we go...

The specs are pretty typical of the books produced in the trade category at any of the self publishing companies. Self publishing costs are derived from the web sites and companies listed.

- 6X9 trim size, 150 pages, one color interior, 4 color cover, 5 interior images
- Paperback or hardcover
- ISBN and bar code included, Library of Congress Control number
- Custom cover and interior
- PDF or laser proofs delivered to author,
- 100 additional paperback units purchased
- Available at Amazon and most major online retailers
- Available through major distributors like Ingram and Baker and Taylor
- Available for order at over 25,000 retail bookstores.

Let's start with the numbers... more in-depth comparisons will follow below. Here's how the major self-publishing companies stacked up as of January 2008.

 

Self publishing companies - Dog Ear Publishing:

Every publishing service outlined above is included in this package - no hidden fees or charges
Dog Ear Publishing is based out of Indianapolis, Indiana. All Dog Ear operations are based in the United States. Dog Ear Publishing allows authors the complete freedom to set their retail price and profit at any level. Dog Ear has the lowest per unit costs of any publishing company. With Dog Ear, you receive 100% of your Net Sale (no other major self- publishing house offers that level of profit for authors.)

Basic Publishing Package - $1099 (hardcover or paperback)
Printing Services - $4.28 / unit (any number of copies) x 100 units = $428
Total Expenditure: $1,527

Self publishing companies - AuthorHouse:

Authorhouse is based out of Bloomington, Indiana and is the largest of the self-publishing companies that we discuss. Explore fully how your retail price is set - can you really pick any price point you want? Find out what level of expertise your customer service agent has in the book industry - and in helping you make decisions about your book.

Standard Paperback Publishing - $698
Hardcover set up - $350
Custom Back Cover Only - $100 ($1199 for custom front cover)
Library of Congress Control Number - $75
Proofs - $75
Printing Services - $7.82 / unit X 100 units = $782
Total Expenditure: $2,080

Self publishing companies - iUniverse™:

(note we did NOT compare to the FastTrak program since it doesn't allow your book to be sold through most retail outlets - only by you the author)
Select Publishing Package - $459
iUniverse™ is based out of Lincoln, Nebraska. iUniverse™ assigns authors specific retail prices for their books and pays royalties based upon the discount offered to wholesale and retail accounts. From their contract: "PUBLISHER shall have full discretion as to price, production, appearance and formats of the WORK."

Hardcover set up - $199
No custom interior available
No Library of Congress Registration available
Proofs - PDF only
Printing Services - $11.96 / unit (over 50 books only) X 100 units = $1,196.00
Total Expenditure: $1,854

Self publishing companies - xLibris:

xLibris is based out of Philadelphia, Pennsylvania and just recently relocated to new offices after moving most operations overseas. xLibris forces authors to specific retail prices for their books and pays royalties based upon the discount offered to wholesale and retail accounts.

Basic Service - $500
No e-book available
Custom Cover and Interior - only available with $1,600 service
Library of Congress - $75
Image Fee - $50
Printing Services - $12.59 / unit X 100 units = $1,259.00
Total Expenditure: $1,884


A couple of other items to keep in mind:

"Book Royalties"

We don't call them that, because we let you set your OWN profit margin - the only money we receive from sales of your book is the printing cost (and some handling & freight fees). You may price your books at any price you wish and make as much or as little profit as you like. That is NOT the case with ANY of the other self publishing companies.

Publishing Control

As you can see from our web site, we believe in giving you as much as possible within each package - and letting you have as much control and input as you'd like. No one else offers the absolute freedom that Dog Ear Publishing does...


Self Publishing Pros and Cons

Like any venture, self publishing has its pros and cons. It's a bit much for this page, so click here to go to our Self Publishing Pros and Cons page.

More ways to Compare Self Publishing Companies - and more detail on Authorhouse, iUniverse, and Xlibris can be found here.

More in-depth information can be found here (AuthorHouse) and here (iUniverse).

 
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