| PPC Marketing Campaign $295.00
The ultimate in targeted, effective, and non-stop book marketing
- and ONLY available at Dog Ear Publishing.
Question: How did you find Dog Ear Publishing?
If you are like most of our clients, you typed some search term
into a Search Engine - and viola, up we popped... but most likely
NOT in the main body, but off to the right... in a sponsored ad
we created using Search Engine Marketing strategies.
That little piece of marketing (that probably was very inexpensive)
provided us with a customer - YOU!
Search Engine Marketing - also known as Pay Per Click - is the
most targeted way to attract interest and sales to your book.
And it's unbelievably cost effective.
What do I get?
Our Search Marketing program includes the following elements:
- Research of up to 250 Search Terms
- Development of Search Campaign strategy, including budget
- Set-up of your Search Marketing / Pay Per Click Campaign
- Creation of up to 20 unique Search Campaign ads
- Weekly Reporting of Campaign effectiveness
- Expanded content on your Dog Ear Publishing page and your
web site (if applicable).
What is Search Marketing / Pay Per Click?
Every time a search term is entered into a search engine like
Google or Yahoo, a list of relevant content is created for the
user by the search engine. We harness the power of companies like
Google and Yahoo so that each time a term that is considered relevant
to the content of your book is searched for, your books information
will appear on the Search Results page. The information usually
includes the title of your book, a brief description, and a clickable
link to your page - where the book can be ordered.
The position your information occupies is relative to the amount
you are willing to pay - usually a very low sum, often as little
as 10 cents or less.
However, it is only only when the user clicks on the link to
your book that you get charged your "bid" amount. You
are NOT charged for just the "display" of your information
(called "page views").
We help you determine a "budget" for your monthly Search
Marketing Campaign - this can be as little or as much as you like.
We can provide feedback on the "right" number.
Does Search Marketing / Pay-Per-Click work?
Absolutely - you found us, didn't you? Search Marketing / PPC
campaigns have become the most popular and effective methods of
promoting products and services over the web.
Reasons to try Search Marketing / Pay-Per-Click:
- Minimal Risk
Very little money is required to get your program up and running
- and you can stop at any time. You also control exactly how
much you spend - it can be as little as $10.00!
- Targeted traffic
Your information appears when a user searches for phrase that
we have set up as relevant to your book.For example - If you
wrote a book about cooking for teens, when someone searches
for "cooking for teens" - your book information would
be displayed. This is a very simple example, because there are
also hundreds of iterations on this seemingly simple search.
The point is that your book is displayed IMMEDIATELY when someone
is searching for your exact topic.
- Measurable Results
No other format of advertising offers the measurement ability
of Search Marketing. We know exactly who is coming to look at
your book - and we offer lots of tracking options. Our reports
will help you identify whether or not someone who clicked on
your information actually bought a book.
Send comments, suggestions, and questions to
AuthorResources@DogEarPublishing.net
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