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| Corporation
Be Good! - The Story of Corporate Social Responsibility |
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William Frederick |
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Pages:
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344
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ISBN:
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1-59858-103-1 (paperback)
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List Price:
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$22.50 Paperback
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Category:
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Business |
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Available:
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January 2006 |
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Edition:
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Paperback |
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Product Details:
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For anyone—whether corporate executive, community activist,
government official, business school student and teacher, or just
plain everyday citizen—this book gives the lowdown on Corporate
Social Responsibility. The story is told by one of the early pioneers
who helped shape CSR’s meaning. Professor Bill Frederick was
there at the beginning, over half a century ago. He takes you on
a journey that he himself took—beginning with the civil rights
battles of the 1950s, the mind-blowing upheavals of the 1960s, and
on into the numerous corporate scandals of the 70s, 80s, and 90s,
including the implosion of Enron, WorldCom, Tyco, and other Wall
Street giants as the 21st century dawned.
His main focus is the impact these earth-shattering events had on
the minds and souls of top-level executives of U. S. corporations.
His goal—shared with his many CSR companions who traveled
the same roads—was to convince corporate leaders of the urgent
need to put CSR at the center of their decision making. In freeze-frame
dated chunks—told as he saw them at the time—Frederick
takes you to the inner sanctums of business thinking, as corporations
learned the painful social lessons taught by blacks, women, environmentalists,
consumers, workers, and community activists.
Emergence and Struggle (PART I) begins in the 1950s when only a
handful of business leaders favored looking beyond the bottom line.
By the 1980s, CSR had become official doctrine of the corporate
establishment, though seriously marred by spectacular episodes of
unethical and socially harmful breaches of public trust—workplace
discrimination at AT&T, Firestone’s defective Radial-500
tire, Ford Pinto’s exploding gas tank, Nestle’s Third
World sales of infant formula, Union Carbide’s leaking Bhopal
chemical plant, the Exxon Valdez oil spill, and many others.
Values and Corporate Culture (PART II) traces many anti-social business
practices to the inner core of corporate culture, demonstrating
the many ways business practitioners readily accept values at odds
with community needs.
Nature and Corporate Morality (PART III) takes the reader beyond
corporate culture and into the newest ideas about the influence
that biology—genes, ecology, the brain’s fantastically
complex neural substrate—exerts on the business mind. Frederick
argues that management morality and unethical behavior—the
kind displayed at Enron—is hard-wired, though offset by other
innate, altruistic, social contract impulses.
Teaching Corporate Social Responsibility (PART IV) takes the nation’s
business schools to task for failing to promote CSR and business
ethics. The author proposes an alternative approach built upon both
corporate culture and nature.
Horizon and Hope (PART V) ends the author’s journey on a hopeful
note, by showing how business thinking has finally embraced CSR’s
social demands as a normal way of doing business, although many
CSR challenges remain to be faced in the New Millennium.
The author, Bill Frederick, invites you to read his story about
CSR, and then to tell him what you think. He can be reached at billfred@katz.pitt.edu
or at www.williamcfrederick.com
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About The Author:
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William C. Frederick, as this book testifies, is a longtime observer
of the corporate scene. His own career as a university teacher and
scholar began in the early 1950s just as the curtain was rising
on Corporate Social Responsibility. As he explains in Corporation,
Be Good!, very few people at that time realized the enormous significance
that CSR would assume in just a few short years, nor did anyone
in public or private life really believe that corporations could
be persuaded to go beyond the bottom line. It would be five long
decades—the entire last half of the 20th century—before
a sense of social, public, and ethical responsibility captured the
minds and imaginations of most business leaders.
In telling the CSR story, Bill brings the unique insights of both
economist and anthropologist—subjects he specialized in at
the University of Texas-Austin where he earned a PhD in 1958. Faculty
positions at the University of Tampa, the University of Florida-Gainesville,
Kansas City University, Columbia University (visiting appointment),
Santa Clara University (visiting appointment), and the University
of Pittsburgh covered a wide range of topics: anthropology, sociology,
general social science, economic history, economic theory, management
decision making, environmental influences on business, business
ethics, and corporate social responsibility. Along the way, he was
dean of the business schools at the University of Kansas City (now
the University of Missouri at Kansas City) and the University of
Pittsburgh.
Bill has taught and designed management education programs for corporate
executives, has coauthored the market-leading textbook Business
and Society, plus one of the first books on corporate social auditing,
and the widely-read book Values, Nature, and Culture in the American
Corporation.
Putting his anthropological field skills to good use, he has studied
firsthand the management education systems of Spain, Italy, Egypt,
Yugoslavia, Nigeria, Ecuador, and Australia, while a consultant
to the Ford Foundation, the Gianni Agnelli Foundation, the Australian
Universities Commission, and the University of Pittsburgh.
Bill was president of The Society for Business Ethics, The Society
for Advancement of Socio-Economics, and Chair of the Social Issues
in Management division of The Academy of Management, and has been
editorial board member of Business Ethics Quarterly, Academy of
Management Review, and Emergence: Complexity and Organization.
Several of Bill’s doctoral graduates have become leaders in
the field of Corporate Social Responsibility, as teachers, researchers,
and experts in applying CSR principles to organizations and communities
in the United States, Europe, Latin America, and Asia.
Now Professor Emeritus of Business Administration in the Katz Graduate
School of Business at the University of Pittsburgh, he is active
as researcher, writer, reviewer, and counselor to students and colleagues
in the CSR field.
You can contact Bill by e-mailing him at billfred@katz.pitt.edu
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